Privacy Policy

1. Who We Are & Scope of Policy

This Privacy Policy applies to SEO Signature ("we", "our", "us", or "the Agency"), an elite digital marketing and search optimization consultancy headquartered in Bhubaneswar, Odisha, India, operating online via https://seosignature.com.

This policy governs all personal data, business details, and technical usage information collected through our website, inquiry forms, consultation schedulers, email exchanges, and digital client onboarding processes. By accessing our website or submitting project inquiries, you acknowledge and agree to the practices described herein.

2. Information We Collect

We collect data under two primary categories to provide our search engine and growth consulting services:

A. Information You Voluntarily Provide

• Contact Identity Data: Full name, professional title, brand name, work email address, and telephone or WhatsApp contact number.
• Business & Domain Information: Company domain name, current website URL, industry sector, target geographic markets, and current marketing challenges.
• Project Scope & Budget: Anticipated monthly investment range, service selections (e.g. SEO, AEO, GEO, SXO, PPC Ads, Video Marketing), and customized requirements provided in form brief textareas.
• Client Account Credentials: Upon formal engagement, read or admin access to necessary analytics suites, Google Search Console, or advertising dashboards under strict mutual non-disclosure terms.

B. Automatically Collected Technical Data

• Device & Connection Data: Internet Protocol (IP) address, browser family and version, operating system, preferred language, and access timestamps.
• Interaction & Behavioral Metrics: Pages viewed, session duration, scroll depth, entry and exit paths, button interactions, and referring URLs.
• Security & Abuse Prevention: Automated verification scores via Google reCAPTCHA v3 to detect automated bot activity and prevent form abuse.

3. Legal Grounds for Processing (DPDP Act 2023 & GDPR)

We process your personal information strictly under lawful, well-defined legal bases recognized by international data protection regulations:

• Consent: When you voluntarily submit an inquiry form, subscribe to our digital insights newsletter, or consent to analytical cookies.
• Contractual Performance: When processing data is necessary to prepare proposals, execute service agreements, and deliver contracted marketing campaigns.
• Legitimate Business Interests: To optimize website performance, defend against cyber threats, prevent spam attacks, and maintain truthful financial records.
• Legal Compliance: To comply with mandatory statutory obligations, taxation rules, and valid judicial requests under Indian and international law.

4. How We Use Your Information

The information we collect is put to practical, professional use to drive your business results:

• Conduct preliminary search engine audits and competitive gap analyses for your domain.
• Formulate and deliver customized proposals, growth roadmaps, and scope estimates.
• Communicate directly with you via email, phone, or WhatsApp regarding your consultation request.
• Send periodic digital marketing insights and educational case study releases (with one-click unsubscribe options on all broadcasts).
• Protect the integrity of our contact channels against automated spam submissions and malicious exploit attempts.
• Maintain accurate business correspondence and client accounting records.

5. Cookies & Tracking Technologies

Our website uses minimal, high-efficiency cookies to ensure fast performance and measure engagement without degrading page load speeds.

• Strictly Necessary Cookies: Required for fundamental website operations, session persistence, and server routing security.
• Analytical Cookies: Aggregated, privacy-focused analytics (such as Google Analytics 4) to understand which services resonate most with our visitors. IP addresses are anonymized where required by law.
• Security Cookies: Utilized by Google reCAPTCHA v3 to differentiate legitimate human users from malicious automated scripts.

You can control or disable cookies through your web browser preferences at any time. Note that disabling essential functional cookies may affect the interactivity of certain forms.

6. Third-Party Sharing & Sub-Processors

We do not sell, rent, or trade your personal data. We only share data with essential, vetted third-party technical infrastructure providers under confidentiality obligations:

• Transactional Email Infrastructure: Authenticated SMTP relay services (Brevo / Sendinblue) to reliably transmit lead notifications and proposal confirmations over TLS encryption.
• Web Hosting & Server Infrastructure: Secure cloud web hosting environments with enterprise firewall monitoring.
• Security & Bot Defense: Google reCAPTCHA APIs for automated fraud prevention.
• Professional Legal & Financial Advisors: Independent accountants, auditors, and legal counsel when required for regulatory compliance.
• Legal Mandates: Where required by law, subpoena, court order, or governmental authorities operating under proper jurisdiction.

7. Data Storage & Security Safeguards

We enforce multi-layered administrative, technical, and physical safeguards to prevent unauthorized access, alteration, disclosure, or destruction of your data:

• End-to-End Transport Layer Security: All data transmitted between your browser and our servers is secured via 256-bit SSL/TLS HTTPS encryption.
• Restricted Internal Access: Only authorized senior team members with a legitimate business need are granted access to lead records and client communications.
• Zero Plaintext Storage: Sensitive infrastructure keys and API tokens are isolated in server-side configuration environments with restricted filesystem permissions.
• Continuous Hardening: Regular server patch management, firewall monitoring, and code reviews to prevent OWASP Top 10 vulnerabilities.

8. Data Retention Period

We retain personal data only for as long as necessary to fulfill the purposes for which it was originally collected, including:

• General Inquiries: Prospective client inquiry details are retained for up to 24 months to reference past correspondence should you reach out again.
• Active Client Records: Client campaign data, invoices, and contractual documents are retained for the duration of the engagement plus 7 years to fulfill Indian taxation and accounting mandates.
• Newsletter Subscriptions: Maintained until you choose to unsubscribe via the instant opt-out link in any message.

Upon expiration of the retention timeline, data is permanently scrubbed or anonymized.

9. Your Legal Rights

Depending on your jurisdiction (including the India Digital Personal Data Protection Act, EU GDPR, UK GDPR, and US State privacy laws), you hold important rights regarding your personal information:

To exercise any of these rights, email our Data Governance Desk at info@seosignature.com. We respond to all verified requests within 30 days free of charge.

10. International Data Transfers

SEO Signature serves global clients across India, North America, the United Kingdom, Europe, the Middle East, and Australia. Your data may be processed on secure servers located in India or managed by cloud infrastructure providers adhering to international privacy frameworks. By submitting your details, you agree to this cross-border transfer under recognized standard contractual clauses and encryption standards.

11. Revisions to This Privacy Policy

We periodically update this policy to reflect evolving legal frameworks, technological enhancements, and operational adjustments. Any updates will be posted directly on this page with a revised "Effective Date" at the top. We encourage you to review this policy periodically. Continued use of our site after updates constitutes acceptance of the modified terms.

12. Contact Information & Grievance Redressal

For privacy-related inquiries, data requests, or concerns under the Digital Personal Data Protection Act (DPDP) or GDPR, please contact our designated Grievance & Compliance Officer: